I’ve said it before and I’ll say it again: while I love Instagram, I’m finding it almost impossible to grow on there. I gain 10 followers, lose 12, and the cycle continues with a never ending loop of spam bots and follow-unfollowers.
This year, I’m determined to hit a new milestone of 2000. It’s probably tiny for many but it’s still about 700 away, which would mean consistently gaining two followers a day with no drop outs. Sounds simple, right? Ha.
I’ve tried all sorts. I have a theme (sort of), I post good quality photos with as many hashtags as I can fit and while the likes come rolling in, the followers don’t follow suit, which has led me to believe that it’s one particular thing about my Instagram: my handle.
Back at the beginning of 2016, I implemented a huge blog overhaul. I bought a new domain, my snazzy layout and header, and I rebranded. By rebrand, I removed one thing from my blog’s title. You see, LottieDoesDisney was how I began, and if you’ve been following me long enough to remember the days of the blue cloudy blog posts, then I salute you! Instagram was the first form of blog related social media I got into, and being @lottiedoesdisney made me, well, me. Back in those days my blog was entirely Disney, and it’s only been in the last 2 years that I’ve branched into proper lifestyle blogging, and the rebrand made sense for the benefit of my blog, but I’ve clung to my Instagram as the only remaining form of my blog as it was when it was born.
What I fear now is what I feared back then: what if having Disney in my name is putting off new followers? I will always post a lot of Disney, both on my blog and Instagram, but that’s not all I want to be known for, and I’d hate to think that it’s the reason people aren’t hitting that follow button?
What do you think – does having a fandom/obsession in a username put you off following?