Just to prefix this post, I have absolutely no qualms with Instagram pods or people who use them, these are just my musings!
The humble Instagram pod; a supposed way of boosting engagement on the platform that we all want to love and love to hate at the same time.
For anyone who isn’t familiar with the term, an Instagram pod is simply a group chat within Instagram DMs, where friends/fellow bloggers/like-minded people chat and share their latest posts, with the idea being that other members of the group will then head on over to the post to like and comment to give the image a better engagement than it might of done otherwise, for example if thanks to Instagram’s notorious algorithm meant that it wouldn’t have otherwise shown up on their feed. Sometimes people in these pods will also do shout-outs for the other accounts in the group on their Stories in order to help each other out with followers.
When it first became a thing, there wasn’t a day when I didn’t scroll through Twitter without seeing a good few weeks of people asking if anyone wanted to join their pod, or people asking if anyone had room in their pod for them, and of course naturally it led to a little bit of drama as well, with some people being told they couldn’t join certain pods, or people complaining about pods etc. Twitter loves a bit of drama.
I myself have never been part of an Instagram pod, so I can’t really vouch for their effectiveness, but as an outside-grammer, it can become quite easy to spot a pod if you pay attention. Sure, you’ll always see friends supporting each other as much as they can, but you start to notice the same people cropping up in the comment section of every post by the same group of people. Now I love my friends and will always try to like every single one of their posts, but I wouldn’t comment on everything and I certainly wouldn’t expect them to do the same for me.
Yes, statistically the posts seem to have a higher engagement, but as a person who likes to look a little beyond just the photo, it all looks a little inorganic, especially when the comments just say things like ‘oh this is a great photo’ or ‘you look fab’. The same goes for story shout-outs. Sure, I do shout-outs for my favourite accounts, and often I might feature the same people, but I do try to mix it up every time, however when the same group of people only seem to share each other on a weekly basis, it just screams pod to me and I can’t help but feel like its a bit forced, plus if I didn’t follow those accounts the first 10 times you mentioned them, chances are I won’t follow them after the next 10..
Now these are just my own observations, and I really don’t mean any shade to anyone who does use pods, especially if they’ve worked really well for you (if they have, I’d love to hear your experiences so do drop me a comment!), I’m just curious to know if anyone else feels similarly, and given that they seem to be talked about a whole lot less than they used to, are Instagram pods fading out again?