As a blogger, there’s nothing worse than opening a PR email and thinking it all sounds pretty fab, only to find the classic excuse of having no budget but offering exposure on social media. We read it, we sigh, we tweet something about exposure not paying the bills and we either kindly (or not so kindly) decline the offer, or just ignore the email altogether.
Now I fully agree with this stance on exposure being considered a form of payment, especially when I think about the amount of time that goes into writing, editing and taking photos for a blog post, but I’ve been thinking a little bit about exposure, and how despite bloggers as a whole complaining about it when brands offer it, we also crave the exposure that brands can give us.
I mean, if you’ve put together a killer outfit, nailed your hairstyle and spent half a day trying to get that perfect Instagram shot, are you trying to tell me that you’re not gonna be tagging every single thing you’re wearing down to your setting spray? Sure, we do this a little to avoid the inevitable ‘ooh where’s this from?’ (even though at least half of the comments will still be asking that exact question), but I know that I for one would be lying if I wasn’t hoping that said photo will be spotted by at least one of the tagged brands. I also have no shame in saying that there’s a little part of me praying that I might get a regram, not only for the great feeling of knowing that they loved my post so much, but also because hey I might gain a bunch of followers from it.
So why do we pretend that we don’t care about social media sharing? We all need exposure – I mean, it literally means to be put in the light – but it seems to have become a dirty word in the blogging dictionary. Yes it’s an unacceptable form of payment for hours of work, but it does still offer a lot to a bunch of people who make their side hustle (or even full time hustle) from putting ourselves online to be seen..