I’ve been thinking a lot about bloggers and relate-ability lately. Let’s face it, the aim of the game for most bloggers is to create content that people are going to want to read, right? But do readers always want to see something that they can relate to?
I recently read a really interesting post by Hannah from The Giraffe’s Life about why Zoella is considered by many to be unrelateable, and I agreed with many of the points put forward; personally I’ve never really been that bothered by Zoella anyway. But regardless of whether or not her millions of fans actually relate to her life of million pound mansions, jetting off to 5 star hotels and being on the cover of every magazine under the sun, they still want to watch her videos and read her posts, which got me thinking about whether or not bloggers do actually need to be relateable?
I don’t know about anyone else, but I kinda like reading about things that I would never actually be able to do myself. Clickbait-y titles like ‘I spent £700 in Primark’ are intriguing, and I can’t help but want to see what on earth was purchased to rack up that receipt total.
From my own stats, I know that my most popular posts are my holiday diaries, especially when I’m in Disney parks, and while I’d love to live in a world where being in Disney parks is considered everyday, I know that it isn’t.
And yes, on the flipside I do love a high end makeup dupe, a budget city break and quick, easy recipe posts, but I’m also super nosey and would love to see what it was like at the latest Spectrum release party, because it’s something that I’d never get to experience myself.
I think also that there’s a huge difference between the relate-ability of a blogger and the relate-ability of their content. A relateable blogger could do the most unrelateable activities, and I’d still read what crazy stuff they’d be up to, but an unrelateable blogger could buy five things under £5 from Primark and I’d have that little meh feeling when I read it, so I guess in that respect relate-ability is kinda important.
These are just my own personal musings on the subject, I’d love to hear your thoughts so drop me a comment!