I know I’ve written a similar post to this in the past, but in light of the recent Instagram ‘glitch’, and that my opinion on this now comes from a slightly different standpoint, I thought I would come out and say this again.
Yes, I know that social media is just that – a website or an app – and followers ‘shouldn’t matter’, but I’m gonna be straight with y’all here: they do to me.
You see, in the last 9 months or so, my social media pages have become less about me personally, and more about my small business. I took my Etsy shop full time back in July after leaving my accounting job to relocate, and it’s been absolutely wonderful. It’s always been my dream to be self-employed, and being able to do something creative and to my own rules to boot, I’ve loved every second*
*Except, ironically, the accounting.
It’s also no secret that the way that people are swayed by trends and products now is mainly through social media. Brands now focus a lot more on social media marketing, full-time bloggers and influencers have become a legitimate thing and I’m honestly just so grateful that I had a blogging background when I decided to start my shop as it meant I knew all of this from the start, and so my Instagram page has become less about my blog and life, and more about my business, which I am totally cool with.
BUT this does change the pressures on it. Yes I am still very much me on Instagram, and I still use it as a social outlet, but probably 80% of what I consciously do on Instagram now is promote my business. The more I grow, the more people see my creations, the more people become potential customers, and as a small business this is SUPER important.
During the Instagram glitch, I lost almost 200 followers. No big deal, some might say, right? So I’ll just have to wait a bit longer until I hit my next follower milestone, that’s not the end of the world? You might think that and honestly I’m not offended if you do, but from my perspective, that’s 200 potential customers lost. That’s 200 people who may not have seen that I released a new product yesterday. That could be the difference between me being able to pay my mortgage this month or not.
My business aside, there are so many full-time bloggers and influencers out there who could lose out on work if they lost their followers. I may have only lost 200 followers but I know of others who lost thousands. That could be the difference between working with a particular brand or not.
I know this might all be sounding a little dramatic, but I just want to reduce the stigma around people being upset about losing followers, or even just not being able to gain them. We all know how hard it can be to gain followers on Instagram these days, so even if you’re not reliant on your follower count for your income, you’ve probably still worked pretty hard to get to where you are with it, right? Just be mindful about slamming people for something that might be important to them, even if it’s not important to you.