You know, it’s really starting to feel super cliche when I complain about Instagram; it’s just not what it used to be.
On the flip side though, I do have to think that back when our feeds were chronological and the dreaded algorithm didn’t really exist, I didn’t have the following that I do now, so truthfully I can never really compare engagement, and maybe even I wouldn’t have my 5000+ followers now if not for the changes. Who knows, right?
Despite all this, I honestly do still love Instagram. It’s my favourite social media platform because I feel it’s where I can be the most creative, and it’s gone from a place where I post occasional life and holiday photos and promote my blog, to all of this plus being the primary place where I promote my business and a place where I’ve made a lot of really good friends.
Over the last few weeks I’ve made a couple of changes in how I approach Instagram, and honestly they’ve all really boosted my positivity around the platform, and have also possibly contributed to an increase in engagement for me as well!
I see so many rumours and theories flying around about what helps boost posts and I really don’t know where they come from or if they’re true, but supposedly comments really help. Whether this is urban legend or not, I’m actively making sure that if I scroll past a photo and have a thought about it eg ‘ooh I’d love to go to this place’ or ‘wow I need those shorts’, I put that thought into writing. If nothing else, I know how much I love getting comments so if all I’ve really done is given someone a little internal ‘yay’ then it’s a success in my eyes.
Now I don’t know if this is coincidental, or possibly that other people are having the same thoughts as me, but I have noticed since doing this that I am getting more comments and generally more likes, especially within the first few hours of posting, so I might be on to a winner. If nothing else though, I feel pretty good about it.
New editing software
I went from ‘what is this Lightroom thing that everyone’s banging on about?’ to ‘wow this is fantastic’ in approximately 2.5 seconds. Sure I still don’t fully understand it but I’m having fun winging my way through it! And yes, I guess it is just another additional step I’ve created for myself before being able to post to Instagram, but I really enjoy editing photos and I really love the results.
Planning ahead a little
I really take pride in my Instagram, so it does stress me out sometimes when I can’t find the perfect photo to post and sometimes that means I don’t post for days which makes me sad. I know this might sound ridiculous to a lot of people, but like I said earlier it’s one of my biggest creative outlets so while it may just be Instagram, it’s kinda like an artistic wanting to paint but not having any brushes. You get me?
Anyway, I’m tackling this head on with my handy sidekick, the app UNUM, which I’ve had for about a year now. I don’t religiously plan my posts, but I do like to know what I’m doing for the next day or two, with maybe a couple of blank spaces for ‘of the moment’ inspiration, just like I do with my blog posts, and it means I’ve always got something to fall back on if inspiration is lacking a little.
I came back from my recent Disney trip with, no joke, THOUSANDS of photos. I posted maybe 2-3 photos a day while I was out there, but especially being on the cruise for a few days with no WiFi, I still have so many photos that haven’t seen the light of Instagram yet. Sure, I could post them all back to back, but I sometimes worry people will get sick of them and I also like to keep some content back to fill the gaps between trips (not that I’ve really got many gaps this year if all goes to plan!), so I spread them out between current photos for variety.
Not getting too hung up on numbers
No one likes not being liked, I get that, but Instagram is a weird and wonderful place full of bitchy politics and bots, and I’m just learning to accept that. Fact is, if you’ve seen your follower count drop overnight, it’s more likely to be courtesy of bots dropping out or accounts being deleted or deactivated that it is that many people making the conscious decision to take you off their feed. Hakuna matata.
As for people playing the follow/unfollow game, I just think that they must be having a really miserable time on Instagram if they feel the need to do that all the time, so they can do them and I’ll just be over here having a fabulous time because it’s so much easier than stressing over it.
At the end of the day, I know its just an app, but its also an app that is very important to me for a lot of reasons, so its so much easier to enjoy what I’m doing on there, don’t you think?