Instagram; it makes us all sigh just a little bit, right?
Don’t get me wrong, I love Instagram. It was the first social media platform I used to promote my blog, and you know what they say, a picture’s worth a thousand words, so its an amazing place to express yourself, but since the introduction of the infamous ‘algorithm’, interaction and growth has been pretty sucky, and everyone and their mums have been theorising various ways in which to take back the platform for the greater good.
I am, of course, one of these people. Having failed to reach my end of the year goal for 2017, I’m determined to do it this year, and I’ve already written about my plan to make this my year on Instagram, now we’re a few months in, I’ve already learned a few things along the way.
People actually like seeing me in photos
I used to avoid photos of myself like the plague – they never seemed to get even a fraction of the likes that any of my other photos did – opting instead for photos of clothes hanging up or as flatlays, but it turns out that people actually like little old me in photos! My outfit photos lately have been super popular, so I guess you’ll be seeing more of me on the ‘gram.
Timing isn’t always everything
I use UNUM to plan my Instagram feed, and even on the free version of the app you do get some insights, one of which being you’re supposed best time to post based on previous likes and comments. Well, I gave it a go, and I can quite safely say that its totally hit and miss. Sure, certain times of day are always going to be better than others – I tend to post on my lunch break at work, and that seems to work for me, probably cos that’s when most people are checking their phone anyway, but even when I followed what the stats told me to a tee, it didn’t guarantee the post would be super successful.
Posting what I love makes me so much happier with my feed
Since the new year kicked off, I’ve been concentrating more on making my feed something that I love to look at, even if no one else did. Yellow is my favourite colour, and integrating it into my feed has made me super happy. I’ve also been using a cute textured throw blanket as a backdrop for product photos to mix things up a little and not shying away from my Disney side so that every aspect of my personality and life shine through in my photos.
Support and shoutouts are super important
If I’m being totally honest, I think the biggest factor in the growth of my following so far this year is thanks to supporting other accounts and other people doing shoutouts for me. I did a Twitter request for people to send me their Instagram links so I could go on a follow spree, and I followed about 100 accounts, most of which returned the favour (although I didn’t expect or ask them to), and I’ve also gained a lot of followers when other bloggers and accounts have included me in shoutouts on their stories, which I am so grateful for. Asking for help, especially when you’re about to hit a milestone, is nothing to be frightened of, and people who support you are always happy to help!
Quality over quantity
I’ve been working so hard on improving the quality of my photos this year. Rather than just taking photos on my phone, I’ve been utilising the 50mm macro lens on my Sony a5000 to take most of my photos and I’ve been so happy with the photos I’ve been taking, and I think I’ve definitely been seeing an increase in likes on *most* of my photos since then. I say most because, y’know, the algorithm is still against us all..
So I’m quite proud to say I’ve gained about 300 followers this year, give or take a bunch of follow/unfollowers (ugh), and I’m really hoping I’ll reach my 2018 goal fairly soon, but we’ll see! If you want to join me over on the gram, you can follow me @lottiedoesdisney!