Has Blogging Changed?

 

Having just returned from my accidental blogging break, but more importantly having felt slightly detached from blogging for the best part of a year now, as I have been starting my attempt to rediscover my blogging ability, I can’t help but notice that there are many things in the blogging world that seem to be different to how they were a year or so ago.

I mean, of course there is always going to be change. We live in a world where technology changes and improves on an almost daily basis, so of course the blogosphere will be reacting and evolving with the ever-changing environment, but there are a lot of things that haven’t evolved, but seem to instead have become extinct.

You see, while I may have slipped from posting on my blog, I definitely have not been away from Twitter, which I would say is my main source of interaction with the blogging world, and the majority of the people I follow on Twitter are bloggers or linked to the blogging world. I would probably also go as far as to say that Twitter is the main site of blogger interaction, would you agree?

Twitter brought my blog out of the depths of the internet and into the view of so many of my readers – I was super late to the Twitter game and started this blog over a year before I actually got Twitter. It is one of my biggest sources of traffic, and I have always taken advantage of that fact by being as active as I could on Twitter. I used to try and schedule 4-5 tweets a day to share new and older blog posts, tagging as many retweet accounts as I could and hoping that I would get those shares, and I was not alone. My Twitter feed used to be full of scheduled tweets (sometimes the same ones EVERY DAY..) but now as I scroll through I feel like I’m seeing fewer and fewer of them. I mean sure, this could be due to the ever-changing Twitter algorithm, or the fact that I’m following a more diverse range of accounts, or, as I feel it might be, it could be that scheduling constant blog promotion tweets has become a thing of the past..

Why does this matter, I hear you ask. Well, it leaves me confused as to what is acceptable for me now as I re-enter the blogging world – not that I truly left in the first place but still. If I go back to my old, 5 posts a day ways, will I be the minority, or worse still, will I be considered annoying?

Also on the subject of Twitter, where did all the blogging chats go?! I remember a time where everyone who was anyone was present for as many Twitter chats as they could possibly manage; I myself would be at my laptop with 3-4 tabs open so I could keep up with the sometimes hundreds of people weighing in on these chats and it was insane but it felt FAB. The term ‘blogging community’ has been somewhat tarnished of late so I don’t really like to use it, but this truly felt like just that – a proper community of people all wanting to talk, all wanting to be friends, all wanting to feel like part of something. I worry now that everyone is too busy trying to become better than others that they’ve forgotten that blogging used to be something that so many of us turned to because we wanted a way to express ourselves and the community made us feel like we weren’t alone.

This has become a bit of a ramble, so I’ll wrap it up. I guess I just need to feel my way around for a while and find my own blogging way again. (But if anyone wants to clue me in on current etiquette, hit me up)

Twitter / Bloglovin / Instagram

Hi, yes, I do care about my Instagram followers thanks

I know I’ve written a similar post to this in the past, but in light of the recent Instagram ‘glitch’, and that my opinion on this now comes from a slightly different standpoint, I thought I would come out and say this again.

Yes, I know that social media is just that – a website or an app – and followers ‘shouldn’t matter’, but I’m gonna be straight with y’all here: they do to me.

You see, in the last 9 months or so, my social media pages have become less about me personally, and more about my small business. I took my Etsy shop full time back in July after leaving my accounting job to relocate, and it’s been absolutely wonderful. It’s always been my dream to be self-employed, and being able to do something creative and to my own rules to boot, I’ve loved every second*

*Except, ironically, the accounting.

It’s also no secret that the way that people are swayed by trends and products now is mainly through social media. Brands now focus a lot more on social media marketing, full-time bloggers and influencers have become a legitimate thing and I’m honestly just so grateful that I had a blogging background when I decided to start my shop as it meant I knew all of this from the start, and so my Instagram page has become less about my blog and life, and more about my business, which I am totally cool with.

BUT this does change the pressures on it. Yes I am still very much me on Instagram, and I still use it as a social outlet, but probably 80% of what I consciously do on Instagram now is promote my business. The more I grow, the more people see my creations, the more people become potential customers, and as a small business this is SUPER important.

During the Instagram glitch, I lost almost 200 followers. No big deal, some might say, right? So I’ll just have to wait a bit longer until I hit my next follower milestone, that’s not the end of the world? You might think that and honestly I’m not offended if you do, but from my perspective, that’s 200 potential customers lost. That’s 200 people who may not have seen that I released a new product yesterday. That could be the difference between me being able to pay my mortgage this month or not.

My business aside, there are so many full-time bloggers and influencers out there who could lose out on work if they lost their followers. I may have only lost 200 followers but I know of others who lost thousands. That could be the difference between working with a particular brand or not.

I know this might all be sounding a little dramatic, but I just want to reduce the stigma around people being upset about losing followers, or even just not being able to gain them. We all know how hard it can be to gain followers on Instagram these days, so even if you’re not reliant on your follower count for your income, you’ve probably still worked pretty hard to get to where you are with it, right? Just be mindful about slamming people for something that might be important to them, even if it’s not important to you.

Twitter / Bloglovin / Instagram

Things I’m Doing to Love Instagram Right Now

You know, it’s really starting to feel super cliche when I complain about Instagram; it’s just not what it used to be.

On the flip side though, I do have to think that back when our feeds were chronological and the dreaded algorithm didn’t really exist, I didn’t have the following that I do now, so truthfully I can never really compare engagement, and maybe even I wouldn’t have my 5000+ followers now if not for the changes. Who knows, right?

Despite all this, I honestly do still love Instagram. It’s my favourite social media platform because I feel it’s where I can be the most creative, and it’s gone from a place where I post occasional life and holiday photos and promote my blog, to all of this plus being the primary place where I promote my business and a place where I’ve made a lot of really good friends.

Over the last few weeks I’ve made a couple of changes in how I approach Instagram, and honestly they’ve all really boosted my positivity around the platform, and have also possibly contributed to an increase in engagement for me as well!

Getting chatty

I see so many rumours and theories flying around about what helps boost posts and I really don’t know where they come from or if they’re true, but supposedly comments really help. Whether this is urban legend or not, I’m actively making sure that if I scroll past a photo and have a thought about it eg ‘ooh I’d love to go to this place’ or ‘wow I need those shorts’, I put that thought into writing. If nothing else, I know how much I love getting comments so if all I’ve really done is given someone a little internal ‘yay’ then it’s a success in my eyes.

Now I don’t know if this is coincidental, or possibly that other people are having the same thoughts as me, but I have noticed since doing this that I am getting more comments and generally more likes, especially within the first few hours of posting, so I might be on to a winner. If nothing else though, I feel pretty good about it.

New editing software

I went from ‘what is this Lightroom thing that everyone’s banging on about?’ to ‘wow this is fantastic’ in approximately 2.5 seconds. Sure I still don’t fully understand it but I’m having fun winging my way through it! And yes, I guess it is just another additional step I’ve created for myself before being able to post to Instagram, but I really enjoy editing photos and I really love the results.

Planning ahead a little

I really take pride in my Instagram, so it does stress me out sometimes when I can’t find the perfect photo to post and sometimes that means I don’t post for days which makes me sad. I know this might sound ridiculous to a lot of people, but like I said earlier it’s one of my biggest creative outlets so while it may just be Instagram, it’s kinda like an artistic wanting to paint but not having any brushes. You get me?

Anyway, I’m tackling this head on with my handy sidekick, the app UNUM, which I’ve had for about a year now. I don’t religiously plan my posts, but I do like to know what I’m doing for the next day or two, with maybe a couple of blank spaces for ‘of the moment’ inspiration, just like I do with my blog posts, and it means I’ve always got something to fall back on if inspiration is lacking a little.

Staggering photos

I came back from my recent Disney trip with, no joke, THOUSANDS of photos. I posted maybe 2-3 photos a day while I was out there, but especially being on the cruise for a few days with no WiFi, I still have so many photos that haven’t seen the light of Instagram yet. Sure, I could post them all back to back, but I sometimes worry people will get sick of them and I also like to keep some content back to fill the gaps between trips (not that I’ve really got many gaps this year if all goes to plan!), so I spread them out between current photos for variety.

Not getting too hung up on numbers

No one likes not being liked, I get that, but Instagram is a weird and wonderful place full of bitchy politics and bots, and I’m just learning to accept that. Fact is, if you’ve seen your follower count drop overnight, it’s more likely to be courtesy of bots dropping out or accounts being deleted or deactivated that it is that many people making the conscious decision to take you off their feed. Hakuna matata.

As for people playing the follow/unfollow game, I just think that they must be having a really miserable time on Instagram if they feel the need to do that all the time, so they can do them and I’ll just be over here having a fabulous time because it’s so much easier than stressing over it.

At the end of the day, I know its just an app, but its also an app that is very important to me for a lot of reasons, so its so much easier to enjoy what I’m doing on there, don’t you think?

Twitter / Bloglovin / Instagram

Its Okay That My Blog Has Taken A Back Seat

I’ve talked a lot lately (or at least it feels like it) about how I’ve been struggling a little with blogging; not finding the time for it, perpetual writers block and general lack of focus and motivation. I’ve blamed so many factors, then promised myself I won’t let it happen again, and then it does, and the cycle continues.

I’ve been thinking a lot of about it, and I think I’ve finally come up with an explanation that I’m happy with.

For so long, my blog has been my life. Its been the constant source of pride and happiness in my life when my life hasn’t always been perfect. I worked for so long in dead end jobs that didn’t make me happy, so I loved having something that gave me a sense of purpose, and so I dedicated myself to it; if I wasn’t working, I was working on my blog, and that made me feel like I was doing something worthwhile.

But things have changed now. My life feels fulfilled in so many ways. I have a house, I have a job doing what I love, and there are so many things in my life that make me happy now, so the happiness and sense of fulfilment that my blog used to give me is already there. I don’t feel like I NEED to blog to be happy.

Of course, I still love my blog. I love writing and it makes me happy, so its not something that I think I’ll ever really give up, but I think I can finally let go of the need to publish 5-6 new posts every week like I used to. I can let go of the pressure to create content and go back to just loving creating the content when I do.

Now that I have realised this, I have found a sense of peace with my blog that I think I really needed. I was starting to think that because I couldn’t keep up with my old posting schedule that I should just give up altogether, but it doesn’t have to be all or nothing, its whatever I want it to be, and I want it to be the thing that makes me happy again.

Twitter / Bloglovin / Instagram

Would You Change Your Online Self?

Image from Channel 4 website

I don’t know about you, but I have been glued to The Circle on Channel 4!

If you don’t watch it or know what it is, The Circle is a reality TV show where a group of people are living in the same building, but are only allowed to communicate through a specially created social media platform, and because they never see each other, they can choose to be whoever they want to be, with the aim of the game being to be popular. Some people are being themselves, some are hiding or changing certain aspects of their lives/personalities, and some are being completely different people altogether. Every few days, players rate each other, and the most popular players get to choose who out of the least popular players get ‘blocked’ and have to leave the show.

As well as obviously being entertaining, I’m finding it fascinating. We, the viewers, obviously get to see exactly who these people really are, and see what they actually do, say, think and act like when they know the other players can’t see, and it is really interesting to see what goes on behind the screen.

Being a person who does put so much of myself online, I know of course that I don’t share everything, and I would hope that most people know that. I don’t share all the bad stuff, and I often don’t share all the good but mundane stuff that happens in my day to day life, but personality wise, I am completely myself. But this show got me thinking: would I ever change myself in order to be more liked?

Well, without wanting to sound big-headed, I like to think that I’m not disliked online, or at least if I am its by people who aren’t vocal about it, or who are mature enough to just unfollow me and be done with it. Equally, I could probably be more popular. I could have tens of thousands of followers who all think I’m amazing, but I can’t help but think what or who would I have to become to do that? I like who I am (for the most part), and I don’t actually know what I would need to do to become more popular. Would I be more liked if I was the same person, but prettier? Do I need to change my personality to be more liked? Its so hard to say, but when I think about it, if I was anyone but myself, they wouldn’t be liking me for who I really am, and I don’t want that.

Comparing myself to players in The Circle, I definitely think I’m most like Kate. I try to be nice to everyone, and I do prefer to keep some opinions to myself rather than stirring the pot, choosing instead to confide to my close friends rather than openly bashing the beliefs or opinions of others that I don’t agree with. I personally don’t think any of these things make me a bad person, and these traits are what made Kate so popular for the first few ratings, but now a lot of players are finding her niceness annoying, which makes me worry a little bit whether everyone thinks I’m annoying. Its interesting and terrifying at the same time!

So I put this to you, people of the internet, would you ever portray yourself differently online, just so people liked you more?

Twitter / Bloglovin / Instagram

1000 Blog Posts Later

This is it, blog post #1000.

In reality, this blog post is no different to any other post I’ve written, but it does mark an incredible milestone in my blogging life. Honestly, there are not many things in my life that I have stuck with for this long.

This year has probably been the hardest year for me in terms of blogging. In previous years I have always maintained at least 5-6 blog posts a week, which I know is a pretty impressive achievement considering I’ve always done this along side working full time, but this year there has just been so many other distractions and changes in my life which have got in the way.

D’you know what? That’s ok. The things that have distracted me from blogging this year have been mainly wonderful. So much time has gone into buying and moving into our house, but as the the biggest adventure of my life to date, of course it was going to take priority over blogging, and the great thing about it is that I now have a whole load of new content ideas because of it.

A huge portion of my spare time this year has also gone into my Etsy store. At the start of the year, I set myself a little target of what I wanted to make from my store each month, and when in January I surpassed it within the first week, I knew that something good was happening, and things just got better and better. Well, long story short, now we’ve moved, my Etsy store is now my full time job, along with my other small businesses. In my wildest dreams I did not think I’d be doing this back at the start of the year, but we’re only just a week into August and I’ve already covered my mortgage payment, which makes me so frickin’ proud. It also means that I’m not squeezing custom orders into my evenings and weekends, so hello more time for blogging again!

So 1000 posts later, I’m still here, and I’m still loving this little corner of the internet of mine. In October, Lottie Does will be 5 years old, and of course I’ll be celebrating big time then, but this post is a little mini celebration for me!

Twitter / Bloglovin / Instagram

How Relateable Do Bloggers Actually Have To Be?

I’ve been thinking a lot about bloggers and relate-ability lately. Let’s face it, the aim of the game for most bloggers is to create content that people are going to want to read, right? But do readers always want to see something that they can relate to?

I recently read a really interesting post by Hannah from The Giraffe’s Life about why Zoella is considered by many to be unrelateable, and I agreed with many of the points put forward; personally I’ve never really been that bothered by Zoella anyway. But regardless of whether or not her millions of fans actually relate to her life of million pound mansions, jetting off to 5 star hotels and being on the cover of every magazine under the sun, they still want to watch her videos and read her posts, which got me thinking about whether or not bloggers do actually need to be relateable?

I don’t know about anyone else, but I kinda like reading about things that I would never actually be able to do myself. Clickbait-y titles like ‘I spent £700 in Primark’ are intriguing, and I can’t help but want to see what on earth was purchased to rack up that receipt total.

From my own stats, I know that my most popular posts are my holiday diaries, especially when I’m in Disney parks, and while I’d love to live in a world where being in Disney parks is considered everyday, I know that it isn’t.

And yes, on the flipside I do love a high end makeup dupe, a budget city break and quick, easy recipe posts, but I’m also super nosey and would love to see what it was like at the latest Spectrum release party, because it’s something that I’d never get to experience myself.

I think also that there’s a huge difference between the relate-ability of a blogger and the relate-ability of their content. A relateable blogger could do the most unrelateable activities, and I’d still read what crazy stuff they’d be up to, but an unrelateable blogger could buy five things under £5 from Primark and I’d have that little meh feeling when I read it, so I guess in that respect relate-ability is kinda important.

These are just my own personal musings on the subject, I’d love to hear your thoughts so drop me a comment!

Twitter / Bloglovin / Instagram