What Selling Platform is Right For Your Art

If you create things that you love, and hope you make something out of what you do, then there are a number of options that you have in order to do so, and the more options you have, the harder it can be to make a decision, so I’m dishing the dirt on the pros and cons of some of the most popular options that are available based on my own personal experience! This post is primarily directed at art, but some parts can be applied to a lot of areas of small business.

Redbubble

These platforms are the ideal place to sell your artwork absolutely hassle free on a huge variety of different products from tshirts and sweatshirts to canvasses, mugs and stationery. It’s as simple as uploading your work, adding a few tags and a description then sitting back and waiting for sales to come in. Redbubble do all the manufacturing, deal with shipping and returns, and you just get a few emails to let you know how things are going, and a payment into your PayPal account. Simples.

The downside of this, however, is that you’re looking at relatively small margins. You get to pick what percentage markup your designs have on Redbubble’s base price, and that’s how much you pocket – mine are all at the standard 15-20%, which means that the most I ever make out of a sale is a few pounds on a tshirt, but as a lot of my designs sell as stickers, I get maybe like 20p.

Because of this, it makes Redbubble the perfect place to sell if you just create your art as a hobby and are looking to maybe make a little bit out of it. This is where I upload all my odds and sods drawings that I think would look cute on a shirt but aren’t in keeping with my Happiest Fitness Co brand, and as I just draw these designs for fun, I don’t mind if I’m not really making money from them, and whenever I do make a sale, I get a little buzz.

Similar platforms to Redbubble include Teepublic and Society6

Etsy

Etsy has very quickly become the place to go when you’re looking to buy something that’s a little different. Its the handmade, one-of-a-kind and small business haven, and because this is the place that people go when they’re looking, you have a decent chance of being found.

Sure, all the work is on you. You have to make your products, ship the products (although if digital art is your thing and you don’t want to be printing everything, you can create listing for digital download), deal with the queries, maintain the listings etc, but the payoff is that apart from listing fees ($0.20 per listing) and the little cut that Etsy take on your sales, you pocket the rest, so as long as you factor those costs into your pricing you’re all good.

I use Etsy for my Lottie-Bounds store, where I make handmade clothing items and accessories, and this works perfectly for that because Etsy tends to be the first place people go for these sorts of things.

Shopify/Big Cartel

Platforms like Shopify and Big Cartel offer afforable online store options for businesses big and small alike. Like with Etsy, all the work is on you, but you also have the added work of maintaining a store-front and theme, but this give the professional look and it also gives the opportunity to add in other features like mailing lists and the ability to have your own domain.

The downside of these stores is that as well as doing all the normal work, driving traffic is also down to you, so you’ve gotta do the marketing and SEO work too. That said, however, they are super user friendly, even if you’re not a tech boff. I use Shopify for The Happiest Fitness Co’s online store, and its simple and it works well and it looks good.

What I’ve Made Lately

So back at the start of the year (can you believe that was almost 3 months ago now?!) I announced my plan to have a Creative-18. Well, the concept has been a little fluid since then, and while I may not have done something every day as I had planned, the last few months have been wonderful and I’ve never felt so confident with my creative abilities, while also throwing myself totally out of my comfort zone.

My Etsy has somewhat taken over my life in the last two months, and I’m certainly not complaining. January was my best month for sales ever, and I made over triple of what I set as my goal, but it wasn’t until February that things started to get interesting for me.

I was contacted by the wonderful Natasha from EarsEverAfter, who commissioned a custom order unlike anything I’ve ever made before, but what came out of it was something that I am so incredibly proud of, and has sparked further orders for similar items. That’s right, I’ve been making a bunch of little co-ord sets..

Upon finishing Natasha’s set, I instantly decided that I was going to need one to wear to Aulani next month, but rather than a Disney print I found this gorgeous lightweight cherry blossom fabric in my local fabric store and without wanting to blow my own horn too much, I just threw this together one evening! In fact, I wore the top to work with a pair of jeans yesterday I love it that much.

I’ve also had another Disney set commissioned, this time an adorable Winnie the Pooh print! I’m having so much fun being totally out of my comfort zone, and I have a load more custom work in the pipeline so stay tuned for those designs when I finish them!

Another out-of-the-comfort-zone creation was this adorable little girls dress which I made last weekend. I haven’t made kids stuff since my cousins were quite a bit smaller than they are now, so maybe 3-4 years ago, so it was quite strange working on a much smaller scale to what I’m used to, and also going back to using a pattern – for my own designs I make my own patterns or work off the cuff, so a proper pattern is a rare thing for me. HOW CUTE THOUGH? The fabric was chosen by the customer and I decided to do the sash in a single colour as a contrast and I just love it so much! I’ll be making this style of dress available to buy on my Etsy store this weekend if anyone’s interested!

Now right back into my comfort zone – skirts.

This is a custom order and how stunning is the fabric that they chose?!

I fell in love with this holographic silver fabric that I found in my local store and within an hour of getting home it was already a skirt – although I’ve yet to have an excuse to wear it! This is available for custom order on my Etsy too.

And finally, a little different from my usual skater style skirts, I’ve fallen for chiffon a little bit because its so lovely and flowy! This skirt is also available on my Etsy now in both mini and midi length.

It may be taking a lot of my time, and I’m probably annoying all my social media followers with constant photos but being creative makes me so damn happy and I can’t wait to see what else I’ve got in me and what else I can do.

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Creative-18

Have I mentioned that this year is going to be my year? Well, I’m certainly gonna try and make it that way.

One thing that will always make me happy is creating things. I’ve always loved turning my imagination into reality, and nothing makes me more proud of my creations than when I see other people loving them, but sometimes just taking time out from a busy day to sit and do something creative can make a world of difference. So I’m gonna try something a bit different this year..

I’m not calling it a challenge, because then I’ll feel under pressure, and end up feeling bad if I can’t do it, but it may just be that. I guess I could call it a goal, or an aspiration maybe. Hmm..

The aim is this: in 2018, I want to take time to do something creative every single day. 365 little moments of making. These can be however big or small, whether its spending a whole day baking a masterpiece to rival the GBBO winner, an evening spent cranking out Etsy orders or just taking 5 minutes out of my lunch break at work to do a quick little sketch or some colouring.

Its a way for me to keep my creative juices flowing, and obviously I also hope that it will benefit my small businesses, but primarily I’m doing this for me, so that I can spend more time doing the things that I love, from baking or sewing to drawing or photography, and of course I hope to share a lot of what I do on here too, so stay tuned to see what I produce!

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Things To Do When You Hit A Block

I know I cannot be alone in suffering from regular bouts of the dreaded ‘block’. Whether it be writer’s, artist’s or just a general creative block, its the worst feeling when there’s just nothing going on in your head, or at least nothing that will translate into anything you’re happy with.

Know the feeling? Next time, why not try a few of these..

Take a step back and clear your head

A watched pot never boils and a blank page doesn’t fill itself.

Don’t force anything

There’s nothing worse than trying to force results. I look back at blog posts and I can spot the ones that I bashed out just because I felt I had to write something, and I’m not entirely proud of them.

Do something silly

Just for a moment, stop taking it all so seriously. Write a funny limerick or doodle something stupid, create something crazy just for the sake of it (but like I said, don’t force it) – just doing something can start getting those cogs turning again.

Take a proper break

If you can, totally walk away from what you’re supposed to be doing; take an hour, a day, a week even. You won’t find the cure instantly, but not being so in the zone for even a little bit of time can do wonders.

Remind yourself why you love what you do

Just take a few moments to list some of the things that make you love doing whatever it is that you do, look back at some of your favourite pieces of work or read nice feedback you’ve been given by others – take a minute to actually feel proud of yourself!

Know that this will pass

At the end of the day, remember that this is just a block. Whether any of these steps help you or not, they eventually go away anyway and you’ll come back fighting, so don’t fret!

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