If you create things that you love, and hope you make something out of what you do, then there are a number of options that you have in order to do so, and the more options you have, the harder it can be to make a decision, so I’m dishing the dirt on the pros and cons of some of the most popular options that are available based on my own personal experience! This post is primarily directed at art, but some parts can be applied to a lot of areas of small business.
These platforms are the ideal place to sell your artwork absolutely hassle free on a huge variety of different products from tshirts and sweatshirts to canvasses, mugs and stationery. It’s as simple as uploading your work, adding a few tags and a description then sitting back and waiting for sales to come in. Redbubble do all the manufacturing, deal with shipping and returns, and you just get a few emails to let you know how things are going, and a payment into your PayPal account. Simples.
The downside of this, however, is that you’re looking at relatively small margins. You get to pick what percentage markup your designs have on Redbubble’s base price, and that’s how much you pocket – mine are all at the standard 15-20%, which means that the most I ever make out of a sale is a few pounds on a tshirt, but as a lot of my designs sell as stickers, I get maybe like 20p.
Because of this, it makes Redbubble the perfect place to sell if you just create your art as a hobby and are looking to maybe make a little bit out of it. This is where I upload all my odds and sods drawings that I think would look cute on a shirt but aren’t in keeping with my Happiest Fitness Co brand, and as I just draw these designs for fun, I don’t mind if I’m not really making money from them, and whenever I do make a sale, I get a little buzz.
Similar platforms to Redbubble include Teepublic and Society6
Etsy has very quickly become the place to go when you’re looking to buy something that’s a little different. Its the handmade, one-of-a-kind and small business haven, and because this is the place that people go when they’re looking, you have a decent chance of being found.
Sure, all the work is on you. You have to make your products, ship the products (although if digital art is your thing and you don’t want to be printing everything, you can create listing for digital download), deal with the queries, maintain the listings etc, but the payoff is that apart from listing fees ($0.20 per listing) and the little cut that Etsy take on your sales, you pocket the rest, so as long as you factor those costs into your pricing you’re all good.
I use Etsy for my Lottie-Bounds store, where I make handmade clothing items and accessories, and this works perfectly for that because Etsy tends to be the first place people go for these sorts of things.
Platforms like Shopify and Big Cartel offer afforable online store options for businesses big and small alike. Like with Etsy, all the work is on you, but you also have the added work of maintaining a store-front and theme, but this give the professional look and it also gives the opportunity to add in other features like mailing lists and the ability to have your own domain.
The downside of these stores is that as well as doing all the normal work, driving traffic is also down to you, so you’ve gotta do the marketing and SEO work too. That said, however, they are super user friendly, even if you’re not a tech boff. I use Shopify for The Happiest Fitness Co’s online store, and its simple and it works well and it looks good.